I was a bit surprised when the marketing team here at TuneUp asked for my opinion on a new piece of advertising content. Perhaps, they have lost their own opinions or been reading too many books about user-driven marketing? Wink, wink.
Inspired by all of the great TuneUp Utilities 2010 reviews published, our marketing director, Philip Krug, has been thinking about some of the interesting ways companies have recently chosen to market their products—particularly through user-generated, video-based content.
His conclusion? At the end of the day, it is not important whether consumers understand the product at hand or not—as long as it works properly and is beneficial to them. That’s what matters, right?
This is why Philip decided to be brave and enter the lions’ den, with his own viral (and hopefully funny and entertaining) video. It pokes fun at PC users’ frustrations and offers some ways TuneUp can help improve their computers’ performance.
Readers, you are invited to rate this video draft! Leave a comment, or email firstname.lastname@example.org and let us know what you think. Thanks for taking the time to check it out.