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April 27th, 2010 written by Christoph in Behind the Scenes, Feedback
I was a bit surprised when the marketing team here at TuneUp asked for my opinion on a new piece of advertising content. Perhaps, they have lost their own opinions or been reading too many books about user-driven marketing? Wink, wink.
Inspired by all of the great TuneUp Utilities 2010 reviews published, our marketing director, Philip Krug, has been thinking about some of the interesting ways companies have recently chosen to market their products—particularly through user-generated, video-based content.
His conclusion? At the end of the day, it is not important whether consumers understand the product at hand or not—as long as it works properly and is beneficial to them. That’s what matters, right?
This is why Philip decided to be brave and enter the lions’ den, with his own viral (and hopefully funny and entertaining) video. It pokes fun at PC users’ frustrations and offers some ways TuneUp can help improve their computers’ performance.
Readers, you are invited to rate this video draft! Leave a comment, or email alexandra.blog@tune-up.com and let us know what you think. Thanks for taking the time to check it out.
April 28, 2010 at 7:09 pm
Just felt it, the narration SHOULD have been better, the video quality should be at least 720p and instead of showing what it can do, show what it did ! I mean say that live optimization actually made the computer sail smooth, or say how all those ‘yellow’ notifications turned ‘green’ after the program was executed or how FAST one can really avoid the tedious process to change to logon screen with Tune Up and so on. All in all that’s a great video but narration is a must point to be noted. Also quality should be improved. And, best of luck, Tune Up Marketing Team,
Jeet.
April 28, 2010 at 8:41 pm
Hi Jeet,
this drafts’ quality is just “YouTube” quality and therefore temporarily.
May you give an example, what you do not like that much about the narration? Just to give us an idea. Is it the slang, or the wording or the tonality or others?
I will forward your idea of “What the program did”. This may be anonther storyboard. Thank you!
Have a great day, Alexandra
April 29, 2010 at 8:59 am
Hello Alexandra,
I think the tonal quality of the narration is not up to the mark. Check the narration here : http://bit.ly/atl0Kp it’s awesome. Try to change the narration there. And also and the end of the show when the man seems satisfied with his pc, the Tune Up box is just hidden away. I think it must be in camera focus. And instead (or adding to) of the man eccentrically breaking his laptop why not show the clock ticking away time. How about this kind of an idea. Say he was chatting with someone which he wants to hide from his boss or wife or whatever. And the =n the pc crashes. And he is done ! Now change the scenario when Tune Up is installed. Everything just goes as fine. Well there can be several iterations.
Best,
Jeet.
April 29, 2010 at 9:27 am
P.S. YouTube supports 1080p. Let’s go FullHD !
April 29, 2010 at 6:39 pm
Cool! The video is great, I like it very much. You should do it in more languages.
April 30, 2010 at 2:39 pm
This will be an option, too, once the video is finalized. Thanks for your feedback.